Sökresultat för: Erik Du Plessis
The Advertised Mind (Häftad)
avErik Du Plessis
ISBN: 9780749450243 - UTGIVEN: 200807Advertising research organizations have been trying for years to measure the effectiveness of advertising. "The Advertised Mind" draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik Du Pl[...]
The Branded Mind (Inbunden)
avErik Du Plessis
ISBN: 9780749461256 - UTGIVEN: 2011-03-28"The Branded Mind" is about how people think, in particular how people think about brands. It explores what we know about the structure of the brain and how different parts of the brain interact. Then it goes on to explain how this relates to current marketing theories on consumer behavior. It inves[...]
